Sunday, August 26, 2007
I found a neat website: www.marketingnpv.com that focuses on the financial return from marketing process. It offers articles and practical tools, with tutorials to help measure your ROI on your marketing efforts such as : Perceptual Mapping, Bass Diffusion Tools, Markov Chains, Decision Trees, Simulation Tools and Competitive Radar Tools. You do have to register to get access but it is free. Check it out.